Selected Projects
What happens when design decides early.
Each project shows how requirements became a product that succeeds in the market and can be made economically – from single products to global product systems.
Project lead, creative direction and design concept: Gabor Lengyel – unless stated otherwise for the project.
→ Two projects as case studies with figures: short version of the keynote “Design Decides Value and Cost” (PDF)
The full keynote is also available for your management team. → Enquire
Strategy and system
Platforms · portfolios · global product systems
Kitchen appliances / concept study
Haier
User behaviour as a design basisNeeds and usage patterns with large kitchen appliances – as a starting point for user-centred product concepts.
Project content is shown in abstracted form for reasons of confidentiality.
Building technology / system product
Berker | Hager
Light switches as modular product linesPlatform architecture reduces number of variants and creates the foundation for scalable series production.
– with Prof. Stefan Lengyel
Infrastructure / service system
DHL
Service terminal Post 24 | 7 – modular infrastructure systemSystem solution extends service access while simultaneously reducing operational and infrastructure expenditure.
– design concept developed as a team
Packaging / global product system
PetroChina Kunlun
Engine oil bottles – brand language as an international product systemBrand language is translated into a differentiating, internationally scalable series solution.
Do you have a strategic product decision to make?
Form and identity
Design language · product character · brand context
Building control / interface
Gira
Remote control – interaction design and form factorInterface architecture and physical form reduce perceived complexity and increase market acceptance.
Seating / product family
Mauser Sitzkultur
m360 Formvlies chairs – design language from material logicThe material became the source of form: design language, proportions and differentiation derive directly from the logic of the material.
Technology product
3M
Projector – integration of complex technology into a clear product architectureTechnical density, heat generation and operability united in one compact, briefcase-sized unit.
Machine tool manufacturing
Schütte
Multi-spindle automatic lathe – machine architecture and operating logicThe machine architecture was structured through design – functional zones and operating levels made legible for the operator through design language.
Do you have a product idea you want to bring to life?
